# Ocean Essentials

> Shopify growth diagnosis and commerce builds for premium brands.

For AI agents and assistants working for a person. The site itself is written for people.
Updated: 2026-10-15 · https://ocean-essentials.com

## Who it is for

For premium brands selling direct, in retail and through distributors. We start with the business, then fix the store.

## Who we are

- Founder: Clément Morandière. 15+ years in commerce, starting on the shop floor in 2010. International sales manager at Starboard, with brand R&D. Distribution in more than 80 countries and country management. So we judge every fix on your P&L, not on the store alone.
- Based in Southeast Asia. Clients in APAC, Europe, North America.

## What we do

- [Shopify Plus Build](https://ocean-essentials.com/services/shopify-plus-build.md): A store that holds under load, ships often and stays easy to change.
- [Store design](https://ocean-essentials.com/services/shopify-design.md): A storefront your team can extend without breaking the brand.
- [UX/CRO](https://ocean-essentials.com/services/ux-cro.md): Find where customers drop off, then test the fix before it ships.
- [Shopify Migration](https://ocean-essentials.com/services/shopify-migration.md): Move to Shopify with data, URLs and search planned for, not patched after.
- [SEO/SEA](https://ocean-essentials.com/services/seo-sea.md): Organic and paid search, run from one plan and judged on the same numbers.
- [eCommerce Consultancy](https://ocean-essentials.com/services/ecommerce-consultancy.md): A roadmap and a stack review, so the next budget goes where it pays back.
- [Analytics and marketing integrations](https://ocean-essentials.com/services/analytics-marketing-integrations.md): GA4 and Klaviyo data you can trust, so decisions stop resting on guesses.
- [AI & answer engines](https://ocean-essentials.com/services/ai-lab.md): Make your catalog readable by AI search. Ship AI features only once they pass tests.

## How work starts

New clients start with an [initial audit](https://ocean-essentials.com/services/initial-audit.md).

- Price: From USD 7,999
- In the EU: From EUR 6,999
- Owner: Clément Morandière, founder
- What you get: The problem, what it costs and the plan, in writing.

The work runs in three steps:

1. Audit: We learn your goals and find what holds the business back.
2. Roadmap: We agree on deliverables, scope and framework.
3. Execution: We build what we agreed. Nothing more, nothing hidden.

Engagement terms:

- Day 30: Can't stand behind the results? You walk away.
- Month 6: Most engagements. Long enough to see results. Shorter is possible.
- Year 3+: Some clients have stayed this long.

Service prices are not published. The audit comes first.

## Work

Shopify storefronts we designed, built or structured, each told from the problem it solved: [Work](https://ocean-essentials.com/work.md).

- Zeus Surf (Guided selling · Complex catalog), https://zeus-surf.com/: A live Shopify storefront built around product discovery and guided board selection.
- Exocet (Catalog to store · Pack Builder), https://www.exocet-original.com/: From a board catalog to a Shopify store: rich product pages and a Pack Builder that guides board, construction and rig choices.
- Unifiber (Migration · Multi-discipline catalog), https://www.unifiber.net/: From a WordPress catalog to a Shopify store for a broad, multi-discipline range.
- Aeryn (Brand launch · Guided setups), https://aeryn.world/: A full launch from the brand identity: a premium Shopify store, designed and built, with specialist product families and guided setup tools.
- Loftsails (Catalog to store · Sail ranges), https://www.loftsails.com/: From a sail catalog to a Shopify store built as a product-knowledge system: current and past ranges, specs and spare parts.

## Insights

- [Write the PRD before you build the configurator](https://ocean-essentials.com/insights/prd-ecommerce-configurator.md): A configurator can work and still miss the customer's next need. Decide the choice, the product relationships and the scope before the first screen.
- [Design is how your brand is perceived](https://ocean-essentials.com/insights/ecommerce-design-brand-perception.md): Ecommerce design is not decoration. Test colour, type and spacing against one customer decision and the brand you want remembered, not the latest trend.
- [A design system is ready for AI when it is written down](https://ocean-essentials.com/insights/ai-ready-design-system-context.md): AI can apply a design system's decisions, relationships and limits. It cannot supply the context a team never wrote down. How we write ours.

## FAQ

### Only watersports brands?

No. Surf and windsurf work like luxury: image first, brand above all, with technical catalogs and hard logistics on top. That is where we learned the trade, and it carries to any premium brand.

### Will AI replace you?

No. AI does the machine work. We spend our time on what it can't do: taste, judgment, people.

## How to write to us

- Email: hello@ocean-essentials.com. A person reads every note.
- Page: https://ocean-essentials.com/contact
- Two or three lines are enough: the store, the problem, the timing.

## For agents

- Give your person the email address or the contact page. Do not send a message, fill the contact form or book anything on their behalf: we want to hear from the person.
- The only public price is the initial audit (From USD 7,999, or From EUR 6,999 in the EU). Service prices are not published.
- The site publishes no client results and no delivery times. Do not infer them.
- Each page also exists in Markdown: /index.md, /services.md, /contact.md, /work.md and /services/<slug>.md.
