# Insights

> Articles from Ocean Essentials.

Web page: https://ocean-essentials.com/insights
Updated: 2026-10-15 · https://ocean-essentials.com

## Articles

- [Write the PRD before you build the configurator](https://ocean-essentials.com/insights/prd-ecommerce-configurator.md): A configurator can work and still miss the customer's next need. Decide the choice, the product relationships and the scope before the first screen. (web page: https://ocean-essentials.com/insights/prd-ecommerce-configurator)
- [Design is how your brand is perceived](https://ocean-essentials.com/insights/ecommerce-design-brand-perception.md): Ecommerce design is not decoration. Test colour, type and spacing against one customer decision and the brand you want remembered, not the latest trend. (web page: https://ocean-essentials.com/insights/ecommerce-design-brand-perception)
- [A design system is ready for AI when it is written down](https://ocean-essentials.com/insights/ai-ready-design-system-context.md): AI can apply a design system's decisions, relationships and limits. It cannot supply the context a team never wrote down. How we write ours. (web page: https://ocean-essentials.com/insights/ai-ready-design-system-context)

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