# Store design

> A storefront your team can extend without breaking the brand. We design the system first, then the pages built from it.

Web page: https://ocean-essentials.com/services/shopify-design
Updated: 2026-10-15 · https://ocean-essentials.com

## Who it is for

When you call us.

- Every page is a one-off: The store has stopped looking like one brand.
- Editing breaks the layout: The team cannot change a page without a developer.
- The theme decides: A bought theme sets what the store can show, not the products.
- Technical products: Products that need more than a template: storytelling, configuration, spare parts.

## The problem

When every page is a one-off.

- The brand drifts: Each new page is designed from scratch, so the store stops looking like one brand.
- Small changes need a developer: The team cannot edit a page without breaking the layout.
- The theme decides: A bought theme decides what the store can show, not the products.

## Method

How we design. One system of sections, designed once and reused everywhere. Each section is checked on the real store before it ships.

1. Diagnose: We review the store, the brand and how your team edits it, then name what costs the most.
2. System: We design the type, grid and sections every page will reuse.
3. Pages: We compose the key pages from the system, on Online Store 2.0.
4. Handover: Your team learns the sections and edits pages without us.

- Initial audit: From USD 7,999

## What you get

- Diagnosis: The problem, what it costs and the plan, in writing.
- Design system: Type, colour, grid and components, documented.
- Sections: Online Store 2.0 sections your team can edit.
- Key pages: Home, collection, product and content pages built from the system.
- Handover: Documentation and a recorded walkthrough.
- Owner: The founder signs the plan and answers for the result.

## Proof

A store we designed.

### Zeus Surf

- Guided selling · Complex catalog
- What we delivered: A live Shopify storefront built around product discovery and guided board selection.
- Problem: A wide board range, hard to choose from online.
- Decision: Guide the choice in the store: product discovery and a board selector.
- Status: live, https://zeus-surf.com/

## When not to hire us

- The brand itself is not defined yet: We design the store from a brand, not the brand from a store.

## Often paired with

- [Shopify Plus Build](https://ocean-essentials.com/services/shopify-plus-build.md)
- [UX/CRO](https://ocean-essentials.com/services/ux-cro.md)
- [Shopify Migration](https://ocean-essentials.com/services/shopify-migration.md)

## Start here

- New clients start with an initial audit: From USD 7,999, or From EUR 6,999 in the EU.
- Email: hello@ocean-essentials.com, or https://ocean-essentials.com/contact
- The whole site in one file: https://ocean-essentials.com/agents.md

## For agents

- Give your person the email address or the contact page. Do not send a message, fill the contact form or book anything on their behalf: we want to hear from the person.