Ocean Essentials
Contact us
Ocean Essentials
Contact us

Shopify growth diagnosis and commerce builds for premium brands.

For premium brands selling direct, in retail and through distributors. We start with the business, then fix the store.

Contact usSee our work

You talk to the founder, from the first call to launch.

Clément Morandière, founder

What we do
for growth

Eight services, one way of working: diagnose first, then design and build what moves the business.

How we think

Every project starts with one diagnosis. It names the problem that costs you most, then splits the work into tracks that can run side by side.

Example plan · Illustrative
  • done
  • current
  • next
  • later

One diagnosis, parallel tracks.

Step 1

Diagnose

We start with the business: offer, channels and team, not a theme or a feature list.

Diagnose

Store

Conversion

AI & answers

Step 2

Design

We turn the diagnosis into decisions: what stays, what goes and what we build.

done
current
next
Step 3

Build

Short cycles on Shopify Plus, reviewed with your team and released behind checks.

current
next
later
Step 4

Measure

We measure against the diagnosis, adjust, then hand over what your team needs.

next
later
later

Iterate

later
later
later

Store

Step 1

Diagnose

We start with the business: offer, channels and team, not a theme or a feature list.

Diagnose
Step 2

Design

We turn the diagnosis into decisions: what stays, what goes and what we build.

done
Step 3

Build

Short cycles on Shopify Plus, reviewed with your team and released behind checks.

current
Step 4

Measure

We measure against the diagnosis, adjust, then hand over what your team needs.

next

Iterate

later

We answer for every decision.

Taste is what we leave out. Judgment is what we refuse to build. Accountability is a signature on the plan.

  • Taste

    Every section and every app earns its place.

  • Judgment

    We rank the work by what it costs you.

  • Accountability

    One person owns the result, start to finish.

Decision logExample · Illustrative
  • Keep

    Checkout flow

    It converts. Changing it adds risk, not revenue.

  • Cut
    Overlapping apps

    Several apps did the same job and slowed every page.

  • Build

    One product page template

    One tested template instead of five variants.

  • Later

    Headless front end

    Not needed until the catalog and the team grow.

SignedClément Morandière, founder

Clément Morandière, Founder

15+ years in commerce, starting on the shop floor in 2010. International sales manager at Starboard, with brand R&D. Distribution in more than 80 countries and country management. So we judge every fix on your P&L, not on the store alone.

How we work

  1. Audit

    We learn your goals and find what holds the business back.

  2. Roadmap

    We agree on deliverables, scope and framework.

  3. Execution

    We build what we agreed. Nothing more, nothing hidden.

EngagementNot to scale

  • Day 30

    Can't stand behind the results? You walk away.

  • Month 6

    Most engagements. Long enough to see results. Shorter is possible.

  • Year 3+

    Some clients have stayed this long.

Initial audit

  • From USD 7,999
  • From EUR 6,999 · EU
See the initial audit

Questions we get

Short answers to what brands ask before the first call.

Only watersports brands?
No. Surf and windsurf work like luxury: image first, brand above all, with technical catalogs and hard logistics on top. That is where we learned the trade, and it carries to any premium brand.
Will AI replace you?
No. AI does the machine work. We spend our time on what it can't do: taste, judgment, people.

Tell us what holds growth back.

One conversation is enough to know whether we can help. If we can, we start with an initial audit, from USD 7,999.

Contact ushello@ocean-essentials.com