01 — WorkPublished with client approval

Selected work

Each case: the problem, then the decision. Results appear only once the client signs them off.

Zeus Surf storefront, home page
Brand
Zeus Surf
Type
Guided selling
Focus
Complex catalog
Platform
Shopify

Zeus Surf

A live Shopify storefront built around product discovery and guided board selection.

Problem
A wide board range, hard to choose from online.
Decision
Guide the choice in the store: product discovery and a board selector.
Visit the site (live site, opens in a new tab)
Exocet storefront, home page
Brand
Exocet
Type
Catalog to store
Focus
Pack Builder
Platform
Shopify

Exocet

From a board catalog to a Shopify store: rich product pages and a Pack Builder that guides board, construction and rig choices.

Problem
Boards customers could browse in a catalog, not buy, with setups they had to piece together alone.
Decision
Turn the catalog into a Shopify store, with a Pack Builder that guides each choice.
Visit the site (live site, opens in a new tab)
Unifiber storefront, home page
Brand
Unifiber
Type
Migration
Focus
Multi-discipline catalog
Platform
Shopify

Unifiber

From a WordPress catalog to a Shopify store for a broad, multi-discipline range.

Problem
A broad range customers could browse on a WordPress catalog, not buy.
Decision
Turn the catalog into a Shopify store: specs, taxonomy and sport-based navigation built to sell.
Visit the site (live site, opens in a new tab)
Aeryn storefront, home page
Brand
Aeryn
Type
Brand launch
Focus
Guided setups
Platform
Shopify

Aeryn

A full launch from the brand identity: a premium Shopify store, designed and built, with specialist product families and guided setup tools.

Problem
A new brand: an identity, no store.
Decision
Design and build the whole store from the brand identity: specialist collections, editorial product pages, a Pack Builder and a Foil Builder.
Visit the site (live site, opens in a new tab)
Loftsails storefront, home page
Brand
Loftsails
Type
Catalog to store
Focus
Sail ranges
Platform
Shopify

Loftsails

From a sail catalog to a Shopify store built as a product-knowledge system: current and past ranges, specs and spare parts.

Problem
A sail catalog online, not a store, with ranges, specs, masts and spare parts to keep connected.
Decision
Turn the catalog into a Shopify store: each sail family linked to its sizes, constructions and masts, specs turned into readable product pages.
Visit the site (live site, opens in a new tab)
02 — Contact

Tell us what holds growth back.

One conversation is enough to know whether we can help. If we can, we start with an initial audit, from USD 7,999.