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Ocean Essentials

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  1. Services
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  3. Store design

Store design

A storefront your team can extend without breaking the brand. We design the system first, then the pages built from it.

Contact us→See our work
01 — Who it is for

When you call us

  1. 01

    Every page is a one-off

    The store has stopped looking like one brand.

  2. 02

    Editing breaks the layout

    The team cannot change a page without a developer.

  3. 03

    The theme decides

    A bought theme sets what the store can show, not the products.

  4. 04

    Technical products

    Products that need more than a template: storytelling, configuration, spare parts.

02 — The problem

When every page is a one-off

  1. 01

    The brand drifts

    Each new page is designed from scratch, so the store stops looking like one brand.

  2. 02

    Small changes need a developer

    The team cannot edit a page without breaking the layout.

  3. 03

    The theme decides

    A bought theme decides what the store can show, not the products.

03 — Method

How we design

One system of sections, designed once and reused everywhere. Each section is checked on the real store before it ships.

  1. Step 1

    Diagnose

    We review the store, the brand and how your team edits it, then name what costs the most.

    Initial audit
    From USD 7,999
  2. Step 2

    System

    We design the type, grid and sections every page will reuse.

  3. Step 3

    Pages

    We compose the key pages from the system, on Online Store 2.0.

  4. Step 4

    Handover

    Your team learns the sections and edits pages without us.

04 — Deliverables

What you get

Diagnosis
The problem, what it costs and the plan, in writing.
Design system
Type, colour, grid and components, documented.
Sections
Online Store 2.0 sections your team can edit.
Key pages
Home, collection, product and content pages built from the system.
Handover
Documentation and a recorded walkthrough.
Owner
The founder signs the plan and answers for the result.
OE · Store design
05 — Proof

A store we designed

Zeus Surf storefront, home page

Guided selling · Complex catalog

Zeus Surf ↗ (live site, opens in a new tab)

A live Shopify storefront built around product discovery and guided board selection.

Problem
A wide board range, hard to choose from online.
Decision
Guide the choice in the store: product discovery and a board selector.
06 — When not to hire us

When not
to hire us

  • The brand itself is not defined yet

    We design the store from a brand, not the brand from a store.

07 — Related

Often paired with

  • →Shopify Plus BuildArchitecture · Integrations
  • →UX/CROUX audits · A/B testing
  • →Shopify MigrationReplatforming · Data · Redirects

Related insights

  • Design is how your brand is perceivedRead →
  • A design system is ready for AI when it is written downRead →
08 — Contact

Tell us what holds growth back.

One conversation is enough to know whether we can help. If we can, we start with an initial audit, from USD 7,999.

Contact us→hello@ocean-essentials.com