01 — Insights
Insights
- Write the PRD before you build the configuratorA configurator can work and still miss the customer's next need. Decide the choice, the product relationships and the scope before the first screen.
- Design is how your brand is perceivedEcommerce design is not decoration. Test colour, type and spacing against one customer decision and the brand you want remembered, not the latest trend.
- A design system is ready for AI when it is written downAI can apply a design system's decisions, relationships and limits. It cannot supply the context a team never wrote down. How we write ours.